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4 Tips for Effective Social Media Hiring and Marketing

February 2, 2016 by screeningintel Leave a Comment

Social media has saturated the online world, with users drawing value from it personally as well as when seeking out products, services and entertainment. Businesses can benefit from social media hiring as well as other social media usage in a number of areas from building and promoting a brand to drawing in quality new hires.

The following are some of the top ways to use social media hiring in business:

1. Business Branding

Social media allows companies to spread their brand message in a much more dynamic way than with just a static website. Social media home page designs should be consistent with the company website and other marketing materials. The tone and objective of all posts should mirror the company’s mission statement and brand ethos.

2. Spreading Goodwill

Business and customer relationships are a two-way street, and social media allows for an extremely effective way to communicate and share positive sentiment with current clients and potential new customers. Business promotion via social media should include:

Posting information and media that informs, uplifts, entertains, or otherwise adds value to the reader’s experience
Thoughtful, attentive responses to user comments
Hiring a social media manager if needed
Testing, assessment and fine-tuning results using metrics like built-in analytics

3. Workplace Branding and Recruitment

Social media isn’t just for business branding; it’s also a great way to “brand” and promote the company as a desirable, fun, or hip place to work. Posts featuring an insider view of what it’s like to work for a company can help to draw in ideal candidates. The social media site LinkedIn can be used to recruit quality talent directly, but spreading the word via Facebook, Twitter and YouTube can be highly effective as well. These types of social media hiring practices are becoming more common. Companies have found social media hiring to be a cost-effective way of hiring candidates who are more likely to be engaged with the company’s mission and values.

4. Employee Screening

Social media can sometimes be used as a component of pre-employment screening. From their LinkedIn profile to their personal social media pages, the online postings of an individual offer a way for employers to determine if they will be a fit. However, care should be taken that this process is used fairly and consistently. It is also advisable to use reliable vetting tools like a professional employment screening service.

Social media is all but ubiquitous these days, and businesses have taken notice. Social media hiring and the other applications of social media can help any company to achieve new heights of success in the areas of branding, promotion, customer relations, and recruitment.

Disclaimer Statement: All information presented is never intended as legal advice and is for information purposes only.

Branding Success: 5 Ways to Protect Your Brand from the Inside Out

December 16, 2015 by screeningintel Leave a Comment

Branding isn’t just about logos and marketing; it’s also about the integrity of the inner workings of a business. A company may have the ideal image acting as a veneer for a great first impression; however, if there isn’t integrity and consistency at the core, the image and brand will inevitably suffer.

Business owners can use these branding tips to protect their business brand from the inside out:

Create a Company Mission Statement

If a business doesn’t have a set of clear goals and values, they cannot be upheld and adhered to by staff. Every business should have a mission statement to inspire staff as well as inform the brand, marketing, direction and ethos of the workplace.

Have Management Set the Tone

A ship needs a captain, and each department should have management at the helm that exude brand integrity. If a company’s leadership is acting on behalf of the company mission statement, staff are more likely to follow suit.

Employment Background Screening

The honesty and integrity of staff members is crucial to a solid workforce and a trustworthy brand going forward. Using pre-employment screening for all staff is essential in making sure that quality individuals are hired. Employment background screening can assist businesses in finding out if an applicant has a criminal record or a poor credit rating, allowing them to avoid negligent hiring.

Create an Appealing Workplace Culture

While businesses have branding that the public sees, each workplace culture also has its own “brand.” Take steps to create a workplace culture that supports the needs of staff and draws in ideal workers. This internal brand can be “advertised” and promoted via social networks like Facebook, LinkedIn and YouTube to coalesce the cultural ethos and draw in workers who are a fit.

Post-Hire Screening

While pre-employment background screening is crucial for selecting new hires, many employers are extending the screening process to existing staff. Post-hire screening at regular intervals can help to ensure that current staff are still a good fit according to SHRM.

Branding isn’t just about creating a surface-level appearance that’s attractive to clients; at the most successful companies, it goes much deeper than that. For a business to have impact and longevity, branding must extend to the core of a workplace. Use these five steps for branding success from the inside out.

Disclaimer Statement: All information presented is never intended as legal advice and is for information purposes only.

The Rise of Social HR

July 10, 2015 by screeningintel Leave a Comment

A workplace trend known as social HR continues to gain momentum in 2015. It proves that social media is for more than just entertainment purposes off-the-clock. Over the years, many employees have learned the hard way that their social media profiles can and do influence whether they get and keep a job. Unprofessional photos and badmouthing a company or boss on Facebook have led to plenty of careless employees getting canned.

Now social media has permeated even deeper, becoming an aide to human resource professionals. Not only can it help to narrow down potential employees during recruiting, track employee arrivals, and promote and market to increase sales, but it is also a crucial component to attracting employees. According to MIT Sloan, a study published in 2015 and reported on in Forbes found that more than 50 percent of all employees want to work in a job where their bosses and managers have what’s called “social business sophistication.”

While some may dismiss this as another branch of millennial entitlement, doing so is foolish. With these millennials becoming a bigger and bigger part of the current workforce, some employers that have been stuck in their ways will have to change with the times to best benefit their company.

Social HR includes leveraging social media for the benefit of a company.

Social media is everywhere, and people literally take it with them whenever they go. Not only can you access Google+ or Facebook on your smartphone or tablet, but now with wearable technology like the Apple Watch, the world is around your wrist. Business Insider Intelligence reports through Forbes that in a few short years in 2018 that the wearable technology trend will grow into a $12 billion cash cow.

Employers shouldn’t shy away from the Apple Watch and related technology. Instead, wearables can benefit employees and employers alike, especially once the Microsoft Band surfaces, which can handle phone calls and emails on the go. Employees are always accessible, and if you can reach out to someone at any time, work gets done faster without stressful time crunches.

These wearable devices also have access to apps and can be integrated with social HR tools. While an employer may think that these are just time-wasters, many companies have created their own apps for their customers to use. Gartner through Forbes found that at least 25 percent of enterprise companies should have an app by 2017. Those without a wearable device can still social HR use apps, which are available on tablets, smartphones, and even some computers. Once again these streamline work. Of course, HR Pros will have to use social HR technology on a case-by-case basis.

Disclaimer Statement: All information presented is never intended as legal advice and is for information purposes only.

Source: http://www.hrzone.com/hr-glossary/what-is-social-hr

Screening Intelligence Background Checks Dives Into Social Networking

November 21, 2012 by screeningintel 1 Comment

For years, customers have long trusted ScreeningIntelligence.com for their background checks and employment screening needs. Small and medium businesses who want to hire reliable employees and do not have a background checks provider should check out our website’s employment screening page. In today’s on-the-go society it is not always easy to get on a laptop or desktop and visit a traditional website when seeking specific information or an answer to a question. This is why ScreeningIntelligence.com has launched a social media campaign designed to give clients access to the company whenever they want it in whatever way they prefer.

Customers will find that ScreeningIntelligence.com now has a presence on some of the most popular social networking sites that are online today. Some networks that the background checks company now has an active presence on include Twitter, Facebook, StumbleUpon, Tumblr, Foursquare, Pinterest YouTube and Google+. This allows customers to quickly send a Facebook message, to easily pin an information graphic for future reference or read a blog post by ScreeningIntelligence.com on their mobile Google reader.

ScreeningIntelligence.com aims to use its prominent presence in the social media realm to provide relevant background check information to clients on a daily basis. In addition, the company hopes to have a little bit of fun along the way, sending out interesting photos, fun graphics and exciting specials that will save customers money when they need a background check done as part of their employment screening process. Customers who are interested in the company’s various social media networks should visit the social media connection page. In addition, they can check out the company press releases to find out exactly how they can interact with ScreeningIntelligence.com on each of the social networks.

View as PDF:

To view the PRWeb Press Release click here.

Disclaimer Statement: All information presented is never intended as legal advice and is for information purposes only.

The following are some of the top ways to use social media hiring in business:

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Business owners can use these branding tips to protect their business brand from the inside out:

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Social HR includes leveraging social media for the benefit of a company.

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