Branding isn’t just about logos and marketing; it’s also about the integrity of the inner workings of a business. A company may have the ideal image acting as a veneer for a great first impression; however, if there isn’t integrity and consistency at the core, the image and brand will inevitably suffer.
Business owners can use these branding tips to protect their business brand from the inside out:
- Create a Company Mission Statement
If a business doesn’t have a set of clear goals and values, they cannot be upheld and adhered to by staff. Every business should have a mission statement to inspire staff as well as inform the brand, marketing, direction and ethos of the workplace.
- Have Management Set the Tone
A ship needs a captain, and each department should have management at the helm that exude brand integrity. If a company’s leadership is acting on behalf of the company mission statement, staff are more likely to follow suit.
- Employment Background Screening
The honesty and integrity of staff members is crucial to a solid workforce and a trustworthy brand going forward. Using pre-employment screening for all staff is essential in making sure that quality individuals are hired. Employment background screening can assist businesses in finding out if an applicant has a criminal record or a poor credit rating, allowing them to avoid negligent hiring.
- Create an Appealing Workplace Culture
While businesses have branding that the public sees, each workplace culture also has its own “brand.” Take steps to create a workplace culture that supports the needs of staff and draws in ideal workers. This internal brand can be “advertised” and promoted via social networks like Facebook, LinkedIn and YouTube to coalesce the cultural ethos and draw in workers who are a fit.
- Post-Hire Screening
While pre-employment background screening is crucial for selecting new hires, many employers are extending the screening process to existing staff. Post-hire screening at regular intervals can help to ensure that current staff are still a good fit according to SHRM.
Branding isn’t just about creating a surface-level appearance that’s attractive to clients; at the most successful companies, it goes much deeper than that. For a business to have impact and longevity, branding must extend to the core of a workplace. Use these five steps for branding success from the inside out.
Disclaimer Statement: All information presented is never intended as legal advice and is for information purposes only.