Social media has saturated the online world, with users drawing value from it personally as well as when seeking out products, services and entertainment. Businesses can benefit from social media hiring as well as other social media usage in a number of areas from building and promoting a brand to drawing in quality new hires.
The following are some of the top ways to use social media hiring in business:
1. Business Branding
Social media allows companies to spread their brand message in a much more dynamic way than with just a static website. Social media home page designs should be consistent with the company website and other marketing materials. The tone and objective of all posts should mirror the company’s mission statement and brand ethos.
2. Spreading Goodwill
Business and customer relationships are a two-way street, and social media allows for an extremely effective way to communicate and share positive sentiment with current clients and potential new customers. Business promotion via social media should include:
- Posting information and media that informs, uplifts, entertains, or otherwise adds value to the reader’s experience
- Thoughtful, attentive responses to user comments
- Hiring a social media manager if needed
- Testing, assessment and fine-tuning results using metrics like built-in analytics
3. Workplace Branding and Recruitment
Social media isn’t just for business branding; it’s also a great way to “brand” and promote the company as a desirable, fun, or hip place to work. Posts featuring an insider view of what it’s like to work for a company can help to draw in ideal candidates. The social media site LinkedIn can be used to recruit quality talent directly, but spreading the word via Facebook, Twitter and YouTube can be highly effective as well. These types of social media hiring practices are becoming more common. Companies have found social media hiring to be a cost-effective way of hiring candidates who are more likely to be engaged with the company’s mission and values.
4. Employee Screening
Social media can sometimes be used as a component of pre-employment screening. From their LinkedIn profile to their personal social media pages, the online postings of an individual offer a way for employers to determine if they will be a fit. However, care should be taken that this process is used fairly and consistently. It is also advisable to use reliable vetting tools like a professional employment screening service.
Social media is all but ubiquitous these days, and businesses have taken notice. Social media hiring and the other applications of social media can help any company to achieve new heights of success in the areas of branding, promotion, customer relations, and recruitment.
Disclaimer Statement: All information presented is never intended as legal advice and is for information purposes only.