A workplace trend known as social HR continues to gain momentum in 2015. It proves that social media is for more than just entertainment purposes off-the-clock. Over the years, many employees have learned the hard way that their social media profiles can and do influence whether they get and keep a job. Unprofessional photos and badmouthing a company or boss on Facebook have led to plenty of careless employees getting canned.
Now social media has permeated even deeper, becoming an aide to human resource professionals. Not only can it help to narrow down potential employees during recruiting, track employee arrivals, and promote and market to increase sales, but it is also a crucial component to attracting employees. According to MIT Sloan, a study published in 2015 and reported on in Forbes found that more than 50 percent of all employees want to work in a job where their bosses and managers have what’s called “social business sophistication.”
While some may dismiss this as another branch of millennial entitlement, doing so is foolish. With these millennials becoming a bigger and bigger part of the current workforce, some employers that have been stuck in their ways will have to change with the times to best benefit their company.
Social HR includes leveraging social media for the benefit of a company.
Social media is everywhere, and people literally take it with them whenever they go. Not only can you access Google+ or Facebook on your smartphone or tablet, but now with wearable technology like the Apple Watch, the world is around your wrist. Business Insider Intelligence reports through Forbes that in a few short years in 2018 that the wearable technology trend will grow into a $12 billion cash cow.
Employers shouldn’t shy away from the Apple Watch and related technology. Instead, wearables can benefit employees and employers alike, especially once the Microsoft Band surfaces, which can handle phone calls and emails on the go. Employees are always accessible, and if you can reach out to someone at any time, work gets done faster without stressful time crunches.
These wearable devices also have access to apps and can be integrated with social HR tools. While an employer may think that these are just time-wasters, many companies have created their own apps for their customers to use. Gartner through Forbes found that at least 25 percent of enterprise companies should have an app by 2017. Those without a wearable device can still social HR use apps, which are available on tablets, smartphones, and even some computers. Once again these streamline work. Of course, HR Pros will have to use social HR technology on a case-by-case basis.
Disclaimer Statement: All information presented is never intended as legal advice and is for information purposes only.
Source: http://www.hrzone.com/hr-glossary/what-is-social-hr
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